Coolshop History

This is one of Coolshop three locations in UK, Sweden and Denmark.

Fast delivery of games and consoles. Blu-ray, PC, PS2, PS3, PSP, XBOX 360, Nintendo Wii, Nintendo DS - all the best prices available.

"Why should video games be so expensive?" "We must be able to sell video games cheaper" It was from these two original thoughts came the main desire to form Coolshop. Coolshop is now one of the fastest growing video games and accessories stores.

We set out to create an alternative to the traditional high street shop which had never really been challenged on price.

We wanted to buy games and accessories in such large quantities that we could skip several links in the supply chain; thereby achieving significant price savings. This idea formed the backbone of of Coolshop. We have continued to build on the philosophy, which we choose to call The Magic Five:

“We would be best on Price, Service, Information, Security and Selection”

Coolshop Offers

Same Day Dispatch

Free UK Delivery

It was natural to choose the Internet as a platform to sell our products as this allowed us to offer games, consoles and accessories to a much wider audience. Indeed, Coolshop holds over 200,000 video games which are ready to dispatch the same day they are ordered.

The Internet has also given us the opportunity to provide more detailed information on our products. From the outset we decided to offer Game Trailers across the entire product range. We wanted to make shopping with Coolshop easy, fun and informative – most importantly we didn’t just want the experience to be like reading the back of a box in a shop!

Two of the Magic Five Points are service and security. Normally it can take days to get the answer to an inquiry via e-mail. The answer was chatting directly with an employee without delay or queue; so we introduced our Live Chat Service. We have built a professional and friendly support team chatting every week with thousands of customers. With a large database of happy customers to back this up - this really is something which has proved to be a great success!  

It is now March 2009 and we have reached 400,000 customers. Coolshop now operate stores in Denmark, Sweden and the United Kingdom.  

"It's great that so many people have taken to our website and the philosophy for which it has been built - we will continue to build on the Magic Five and the success that is Coolshop”

Jacob Risgaard

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