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You can compare the Sorry Mom Tattoo Lotion with polishing crème your mother would use for her silverware.
Like silverware a tattoo must also be cared for and nurtured, so it can shine, not just in the beginning, but everyday, and everywhere you carry it to. The Sorry Mom lotion is rich and contains vitamin E, which – besides its heeling abilities – helps maintain the deep and intense glow in your tattoo.
Use it on your new tattoo or use the lotion on your old tattoos, if you want to help them look and shine as if they where new.