​Philip Kingsley - Elasticizer 1000 ml

Super conditioning pre-shampoo treatment delivers elasticity, manageability, bounce and shine to all hair textures. Frequent use leaves hair stronger and healthier looking with less breakage. Multi-award winning formula. The Elasticizer was the world’s first deep conditioning pre-shampoo treatment, and it is full of genuinely effective ingredients like Castor Oil and Hydrolyzed Elastin that rehydrate your hair. It is suitable for all hair types (including Afro-Caribbean, Coarse and Fine) and will give your hair added strength and elasticity to protect it from everyday threats like brushing and heat styling. Plus, it gives you that all-important feel good factor.

Application:

• Apply before shampooing
• Dampen your hair with water and liberally apply Elasticizer in sections to your mid-lengths and ends
• Now cover your hair with a shower cap or your best cosy towel
• The heat created helps open your hair’s cuticles, so they can properly absorb the nutrients
• Leave for a minimum of 20 minutes. There is no maximum time, you can even leave in Elasticizer when you sleep
• Rinse thoroughly, then shampoo and condition as normal (those with fine hair should shampoo twice)
• Suitable for use on coloured hair
• Note: Do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only

Benefits:

• Deeply conditioning; adds elasticity, manageability, bounce and shine
• Hydrolyzed Elastin is a protein that penetrates your hair shaft and increases its elasticity without weighing your hair down. Elasticity is what gives your hair stretch and strength, so it will break less
• Castor Oil has the amazing hair health benefit of helping to lock in moisture
• Olive Oil high in Vitamin E and essential fatty acids which moisturise and make your hair look shiny and healthy. Not just great for salad dressing
• Glycerin helps your hair to retain moisture, which makes the effects last longer.
• Paraben and fragrance free

Philip Kingsley

Philip Kingsley’s main focus is having a scientific look on hair and scalp care, thus giving the people using the products the most efficient and best suited product for every hair and scalp type. Trichology is the scientific study of the hair and scalp, and Philip Kingsley is actively educating “Trichologists” which takes a holistic approach to hair and scalp treatment, where lifestyle, diet and general wellbeing affects how the hair looks and feels. Hair is an incredibly sensitive barometer of both the bodies' internal and external environment. Philip Kingsley trichologists are concerned with treating and addressing both the medical and cosmetic side of the hair and scalp. This ranges from severe hair and scalp disorders, such as scarring alopecia and alopecia areata, to your hairs' general condition, texture, health and appearance. This means that your hair will be well-cared for, while being fresh, clean and fabulous for a new day.