Coolshop was founded at 15:12 on the 25th of January, 2002 (it was a Friday).
"Why so late in the day?" I'll tell you why.
Our founding fathers were in the beginning of their twenties, when Coolshop was created, and when most people are in their twenties, they have not yet learned to get up in the morning. There are even rumours that one of the founders waited for the other one for many hours, because he was – and still is – a big believer in "little Friday".*
But they are brothers, and brothers bear with each other.
"Shopping online should be easy. Discounts for everyone. No subscription services. No surprises. Only low prices on everything that makes you happy – delivered fast."
Now it might get a bit cliché.
But not in a Silicon Valley way. More in the "we started from a garage" way. Because that is actually also a true story. Coolshop started in the founders' garage. If you ask nicely, we can show a picture of that.
Okay. Time to fast forward a little bit.
Mark and Mike were onto something. Coolshop took shape, gathered some employees, taco Thursday was introduced. And then someone knocked on the door. It was a fast-talking guy with Italian blood in his veins. Jacob Risgaard. Contract was signed over a crate of beer. Two now turned into three, and the rest is history…
Oh, there was also that time, where Jacob woke up in the office, turned around and realised that he… Oops, I promised not to talk about that! Sorry!
* After-work-beers on a Thursday. A Danish expression for living Thursday as if it was Friday.
Simple is cool
Honesty is cool
Going the extra mile is cool