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Dennis Knudsen

Exclusive salon grade haircare

Luxurious care for your hair

Dennis Knudsen is one of Denmarks leading hairdressers and stylists. Through his years in the business, he has been working with celebrities all over the world and in his own salon in Copenhagen. Dennis Knudsen has used his own experience to develop hair products in his own name, as he knows what it means to have a good product between your hands. PRIVATE is his latest line, which consists of exclusive products focusing on the best ingredients. With the PRIVATE products you get amazing hair for every occasion. The PRIVATE products are developed for salons, but you can get your hands on them right here at Coolshop.

  • Dennis Knudsen
  • Hair products with caviar, oyster and keratin


    Dennis Knudsen has been interested in hair since he was two years old. He is educated as a hairdresser, makeup artist and wigmaker - further, he has worked as a stylist on film and TV sets, which has led him to winning several awards. Dennis Knudsen’s first haircare line came out in 2006. Since, the brand has developed towards the PRIVATE line, which is the latest line of hair products and a very personal project for Dennis. The line consists of carefully curated styling- and haircare products, so you can find something for every hair type and length. The ingredients are selected without regards to the price, but instead focusing on the products only containing the best of the best.

    Caviar is one of the main ingredients, which provides the hair with a luxurious and soft finish. Besides caviar, the products also contain ingredients like oyster, keratin, and brown algae.

  • Unique design inspired by Chinese philosophy


    The design of the PRIVATE line is inspired by the Chinese philosophy where numbers are seen as holy with a special meaning for each number. For example, the number ”2” symbolizes yin & yang, the interdependent forces, that together creates balance.

    Another number ”8”, is said to bring great luck. The products each have their own number code, that are meant to bring positive energy and symbolize the effects of the product.

    Whether you know the philosophy or not, PRIVATE’s elegant design with the unique graphic numbers will look elegant in any bathroom.

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